How to choose the best colors for your website

Choosing a good color scheme is important for great website design if you want to achieve more traffic at your site. However, choosing the optimum colors for your website is not easy and takes a lot of understanding and research. You need to choose the perfect chromatic palette so that you can effectively communicate your message to the target audience. Choosing the best colors for your website will help you to feel distinct and generates a unique identity of your brand. If you want to generate brand awareness want people to recognize your business website then consider choosing color carefully and efficiently.

Let’s have a look at how can you choose the colors for your site.

Colors really influence the state of mind. The color combination you use on your site can influence people to keep browsing or to leave it. If you select the poor color combination then chances of bounce rate will increase. Regardless of your field, here are some tips which will help you in choosing the right colors for your site.

• Use the natural palette of colors - the Natural palette of colors are more pleasing than the artificial one. If your want to connect with people on the emotional level and to get a response from them then use of primary colors will work well. Unnatural color such as bright green, bright blue or bright red can cause eye fatigue and can annoy your site visitors thus they will leave your website.

• Create page background and text contrast - Try to make the strong contrast between the page background and text so that the text is readable. If you choose the text color which is not a good combination with the background then this will make your site’s content unreadable and will increase the chances of people leaving your site. The best combination is the black text on white background.

• Use an average of 3 different colors -  You can use the several color combination on your site but it's better to use the average of 3 different colors and keep that consistent all through your site pages. Choose the colors wisely such that they complement each other and depicts your business effectively. Use of more than four five colors can cause inconsistency and can confuse the visitors making them skip the important parts of the site.

• Also, consider people with visual disabilities - keep those people in mind and generate the website having the color contrast that can effectively communicate your message to visually disabled people also.

Your ultimate goal is that your website should be effectively able to communicate your message. How people will respond to the color will depend on gender, age and cultural background of the visitor of your site. So you need to do a proper market research and choose the colors that can communicate with the type of audience you want to target. Working with Mobo company will help you to attain a good photography web designd.

5 things to do right now to boost SEO

With the introduction of machine learning and changes in the search algorithms, search engine optimisation is becoming more complex. It is important for your website if you really want to gain visibility on search engine result page or online. Though it is not so easy to run SEO campaign as it constantly changes but if done in the right way by applying right tactics it can help you to attain your business goals such as increment in high-quality traffic and increased conversion rates. As SEO world is changing so frequently and concepts like artificial intelligence are used in the algorithms doing seo is becoming more and more difficult and technical.  However, there are certain things that you can do to enhance your website SEO even if you are not tech-savvy.

Let’s have a look at the following -

• Deliver great User Interface

If you really want to improve your SEO ranking then it is must to improve the user interface of your website. Make sure your site is easy to use for your audience and do have any pop-ups or intrusive ads that hinder the user’s experience. The website should be designed keeping your customers in mind and should have simple and intuitive structure and design. Remember whatever design elements you include it should enhance the user interface, if your target audience will like your website, the search engine will too like it and thus chances of getting top position will be more.

• Deliver great speed

Make sure your site takes not much in loading. Audience these days are very busy and do not have much patience to wait for your site to load. Ideally a page should load within 3 seconds, and should not take longer than few seconds, otherwise, the users will leave that page and move to your competitor’s site. This will increase the bounce rate of your site. Consider having simple site structure and smaller images so that your site do not take much time to load. For mobile versions, implement AMP to increase the page loading speed on mobile devices and provide the great mobile user experience.

• Comprehensive Analytics

It is important to have key analytics that in hand so that you can easily know and understand how your site is performing. As per your business goals decide the major key metrics data so that you can analyze what's actually going on your website. How your site is performing? What are the things that need to taken into consideration for improvement and find out the ways to get everything on the right track. Keep the analysis reports simple and measurable so that you can easily understand the things and can make it understandable for others.

• Social Media Presence

Social media presence has become more important than ever for your website if you want people to reach to your website. It provides you a great way to build the awareness of your business and expand your reach to a wider audience. Keep yourself active on your social media profiles by posting regular updates or providing content consistently and engage with your customers so that you can increase the number of followers and can gain popularity online.

• Be More Secure

Internet security and privacy are more important than ever if you really want to increase your ranking in the SERP. The more secure and safe your site, more will traffic it will attain. Also, Google considers the privacy and security factor of the site as one of an important ranking factor as it does not want users to land on the insecure site.

For more help and guidance in this regard, contact the best SEO company and accomplish your business goals.

How can SEO be beneficial in 2017?

In the era of digitization, online businesses are rapidly increasing. You can find anything and everything on the Internet. Whether you are looking for some services or want to buy something you can easily find it on online stores and can get the best products at best prices to your doorstep. You can easily grow your business online by making some effective strategies and taking right steps. You need to invest in online marketing so that more and more people can reach to your business and can enhance your online visibility. Search engine optimisation is one of the most effective ways to increase the online visibility of your business. SEO helps to increase your search engine rankings. It can benefit your business in may ways and can help you reach to the top.

Though SEO has many complexities but it can benefit your online business in a number of ways in 2017. SEO can establish your business all over the web. If you are still not aware of the advantages of SEO, let’s have a look at the following -

• Cost-effective

It is one of the most cost-effective online marketing methods through which you can elevate your business and increase the conversion rates. It allows you to gain greater visibility and will drive a huge amount of traffic to your site. Paid advertisements can cost you a lot whereas SEO is not so expensive and if done in the right way can help you in the long-term. Making the investment in SEO is worthwhile when you follow the best practices.

• Improve rankings in SERP

If you invest in great SEO campaign you will definitely get the best results of it. With the quality content, that is useful for the users and acquiring high-quality links from the relevant and credible sources you can get to the top of search engine result page. It can significantly improve your rankings. Invest some time and efforts in creating high-quality blog posts, and implementing white hat SEO techniques you will definitely get the desired results.

• Visibility

When you are a newbie in the Internet world, no one will know if your business exists or not. To make people aware of your business you need to invest in SEO so that you can gain greater visibility and people can reach to your business. Seo helps in getting your business in front of your target audience and thus helps in making your business popular over the web.

• World Wide audience

When you are limited to your brick-and-mortar shop, the number of customers are also limited. A limited number of people can reach you. But when you establish your business online and invest in SEO you can reach to the potential customers worldwide. You can expand your business to the entire globe and can get customers from all over the world. The effective marketing strategy will help you to stand out from your competitors and providing value to your customers will make your business successful. If you are looking for any help regarding SEO, contact the best SEO company and get the best professional to make your business successful over the web.

Here are some search engine algorithm-proof SEO tactics that will never become outdated

These days more and more people are turning to search engine with the aim of growing their business globally. In the world digitization, it has become a need more than a choice to take your business online if you really want to get success. SEO is a great way to make your website visible on search engine. But search engine optimisation is very complicated in itself and this has caused the feeling of anxiety and fear among business owners who do not much about SEO. Any wrong tactic can cause a lot more harm to your website and even your site can be penalized by the search engine. To attract more and more visitors to your site it is essential to apply the best SEO tactics and carry out the SEO campaign in the right way. You can also hire the best SEO professionals from the best SEO Company to get a well-optimized site.

• Publishing valuable content

Publishing content just for the sake of SEO is will going to take you anywhere in the long run. Even the search engine can penalize your site for publishing low quality and thin content. You want to earn credibility for your site and build trust among your site users and for that, you have to provide a quality content that your is beneficial to your users and can attract a wider array of the audience to your site. When you will provide useful content to your site it will help you to build a loyal customer base, earn more organic traffic and natural links from high authority website.

• Providing better user experience

Search engines striving hard to provide the best possible results to the users. Make sure your website is easy to use, mobile friendly and loads quickly so that users would love to come to your site and get the best user experience. If your site will take the time to load and have confusing navigation then this will frustrate your users and they may leave your site and turn to your competitor’s website. Thus your business can be drastically affected if you will not improve the user experience.

• Seeking out quality links

Quality inbound Links are evergreen SEO ranking factor. No matter what updates and changes the search engine is bringing in their algorithm, a link portfolio having quality and inbound links will always help your site to get the top of the search results. Seek out the relevant link opportunities from other quality websites and you will see a positive impact on your website ranking. This will also increase the credibility of your site, builds trust and thus increases conversions at your site.  

• Sharing in Social Media

Social media and SEO are related indirectly. Whatever you do on social media have its impact on your SEO also. Be sure to share your content on social media and post something valuable for the users so that you can connect to your target audience. By publishing useful content you can drive more traffic to your website and can have more conversions, this will ultimately increase your ranking in the SERP.  

Website can make your business grow globally

 In the digital era having a website is must even if you are running a successful local store where you get a lot of walk-in traffic and a satisfactory profit margin. With the help of your website, your customers can reach to you at any time, your business will be available 24/7, unlike the store which you have to close after a certain period of time. If you are not having your website and do take your business online, you are basically limiting yourself and your business from growing more than your imagination. Having a well-designed website will expand your reach worldwide and you can gain maximum profits and drive great return on investment. Local stores will constrain you to the particular locations while a website will you to do business across the globe.

Let’s have a look at the five steps that will help you to expand your reach globally

 
Build a great website

Make sure you hire the best website design company so that you get a well-designed, user-friendly website that the visitors of your site would love to use. The design of your website should be responsive so that it can fit all screen size and users can get the seamless experiences whether they are accessing the site from desktop, laptop or from their smartphones.

After your website is ready, you need to have great hosting services so that your website is always uptime and load quickly to provide a great shopping experience to the users.

Develop a marketing strategy

Once your website is live on the Internet you need to develop an effective marketing strategy to reach your potential customers. Try different marketing tactics like SEO, Paid ads, social media ads, etc. to get organic as well as paid traffic at your site. Take the help of marketing experts and develop a great plan to advertise and promote your business.

Keep in mind the niche

Keep your marketing efforts focused towards the niche market as it will drive more traffic which is likely to purchase from your online store. More the interested customers you will attract at your site more will be the conversions and higher will be the ROI.

Have a blog page on your website

Providing content related to your business will definitely increase your brand awareness. If you are selling clothes and accessories at your online store then it's a great idea to have a blog that contains articles about the latest fashion trends, style trends or anything which is useful for your users and they will be glad to know about. You can also share links to your post on social media, this will increase the traffic at your site and also you will get shares and links from other sites, this will increase the credibility of your site.

Deliver excellent customer service

To make business successful online you need to make sure that you provide excellent customer service. Your business should handle the complaints and worries of customers effectively so that your customers can build a trust on your business and would like to come back at your site. Web design Cardiff company will help you to create a compelling web design that will attract more and more customers at your site and provide the best user experience.

Avoid These Web Design Mistakes to Assure Business Growth

With the abundance of tools available in a DIY format that anyone can use to build a website, it has brought a layman closer to the web design. However, many of these tools do not allow the customization to build a website as per your business that will attract users to your site.

Today, users have a very short attention span and they form the first impression in first few seconds by looking at your website. So, it is important to create that long lasting impression in few seconds. And the key to having your audience coming back to your site is to keep the design of your site simple, clean and intuitive. Therefore, consider hiring a professional web designer from the best web design company that will have right expertise for creating a website that will make your target audience come back.

Here are certain things that you should not do in your web design that will assure your business growth -

    Avoid Splash- There is no necessity of splash pages in your web design. It only stops your website users to find what they are looking for. If so, then they will definitely move to the another website that is better designed than yours. In the modern web design there is no need of splash or landing pages, instead, a standard homepage is preferred where you can convey your message with an unobtrusive pop-up. The key is you have to the point fast and so your customers will be.

    Inconsistency will be destructive - inconsistency can kill the look of your website. For instance, inconsistent color combination, Typographical inconsistency, such different fonts, sizes all add clutter to the website and deteriorate the look of your website. Also, your website design should be consistent with your brand message so that people can relate the branding your company with the design of your website.

    Complex Navigation - Say a big no to complex web design. The design of your website should be simple and clear enough that it directs the user where they want to go in seconds. With the shorter attention span of customers, scrolling through scores of pages are surefire put-offs. Consider having a horizontal menu bar, keeping the drop downs simple to a single level.

    Not Directing the logo to the homepage- Most users directly click on the logo to go on the homepage. So make sure that your logo directs to the home page. You can simply do this by placing the <img> tag in between the anchor(<a>) tag.

    Avoid using fake images - Using fake stock images to attract users to your business will fall flat in the long run. Instead, go for the real data representations that depict your business. Make use of original images that showcase your brand products. Fake images may increase your site traffic initially but when people come to know about that, it will affect your brand’s reputation.

    Using interstitial web pages - Using Interstitial web pages in between real content will harm you seo as well annoy users. An interstitial destroys the complete user experience and must be avoided entirely.  

Make sure you pay attention to these points. Web design London company has the best web designing professionals that can make your website who can create that ‘wow’ factor on your website.

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