With the introduction of machine learning and changes in the search algorithms, search engine optimisation is becoming more complex. It is important for your website if you really want to gain visibility on search engine result page or online. Though it is not so easy to run SEO campaign as it constantly changes but if done in the right way by applying right tactics it can help you to attain your business goals such as increment in high-quality traffic and increased conversion rates. As SEO world is changing so frequently and concepts like artificial intelligence are used in the algorithms doing seo is becoming more and more difficult and technical. However, there are certain things that you can do to enhance your website SEO even if you are not tech-savvy.
Let’s have a look at the following -
- Deliver great User Interface
If you really want to improve your SEO ranking then it is must to improve the user interface of your website. Make sure your site is easy to use for your audience and do have any pop-ups or intrusive ads that hinder the user’s experience. The website should be designed keeping your customers in mind and should have simple and intuitive structure and design. Remember whatever design elements you include it should enhance the user interface, if your target audience will like your website, the search engine will too like it and thus chances of getting top position will be more.
- Deliver great speed
Make sure your site takes not much in loading. Audience these days are very busy and do not have much patience to wait for your site to load. Ideally a page should load within 3 seconds, and should not take longer than few seconds, otherwise, the users will leave that page and move to your competitor’s site. This will increase the bounce rate of your site. Consider having simple site structure and smaller images so that your site do not take much time to load. For mobile versions, implement AMP to increase the page loading speed on mobile devices and provide the great mobile user experience.
- Comprehensive Analytics
It is important to have key analytics that in hand so that you can easily know and understand how your site is performing. As per your business goals decide the major key metrics data so that you can analyze what's actually going on your website. How your site is performing? What are the things that need to taken into consideration for improvement and find out the ways to get everything on the right track. Keep the analysis reports simple and measurable so that you can easily understand the things and can make it understandable for others.
- Social Media Presence
Social media presence has become more important than ever for your website if you want people to reach to your website. It provides you a great way to build the awareness of your business and expand your reach to a wider audience. Keep yourself active on your social media profiles by posting regular updates or providing content consistently and engage with your customers so that you can increase the number of followers and can gain popularity online.
- Be More Secure
Internet security and privacy are more important than ever if you really want to increase your ranking in the SERP. The more secure and safe your site, more will traffic it will attain. Also, Google considers the privacy and security factor of the site as one of an important ranking factor as it does not want users to land on the insecure site.
For more help and guidance in this regard, contact the best SEO company and accomplish your business goals.
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