Wednesday, 8 March 2017

Avoid These Web Design Mistakes to Assure Business Growth

With the abundance of tools available in a DIY format that anyone can use to build a website, it has brought a layman closer to the web design. However, many of these tools do not allow the customization to build a website as per your business that will attract users to your site.

Today, users have a very short attention span and they form the first impression in first few seconds by looking at your website. So, it is important to create that long lasting impression in few seconds. And the key to having your audience coming back to your site is to keep the design of your site simple, clean and intuitive. Therefore, consider hiring a professional web designer from the best web design company that will have right expertise for creating a website that will make your target audience come back.

Here are certain things that you should not do in your web design that will assure your business growth -

    Avoid Splash- There is no necessity of splash pages in your web design. It only stops your website users to find what they are looking for. If so, then they will definitely move to the another website that is better designed than yours. In the modern web design there is no need of splash or landing pages, instead, a standard homepage is preferred where you can convey your message with an unobtrusive pop-up. The key is you have to the point fast and so your customers will be.

    Inconsistency will be destructive - inconsistency can kill the look of your website. For instance, inconsistent color combination, Typographical inconsistency, such different fonts, sizes all add clutter to the website and deteriorate the look of your website. Also, your website design should be consistent with your brand message so that people can relate the branding your company with the design of your website.

    Complex Navigation - Say a big no to complex web design. The design of your website should be simple and clear enough that it directs the user where they want to go in seconds. With the shorter attention span of customers, scrolling through scores of pages are surefire put-offs. Consider having a horizontal menu bar, keeping the drop downs simple to a single level.

    Not Directing the logo to the homepage- Most users directly click on the logo to go on the homepage. So make sure that your logo directs to the home page. You can simply do this by placing the <img> tag in between the anchor(<a>) tag.

    Avoid using fake images - Using fake stock images to attract users to your business will fall flat in the long run. Instead, go for the real data representations that depict your business. Make use of original images that showcase your brand products. Fake images may increase your site traffic initially but when people come to know about that, it will affect your brand’s reputation.

    Using interstitial web pages - Using Interstitial web pages in between real content will harm you seo as well annoy users. An interstitial destroys the complete user experience and must be avoided entirely.  

Make sure you pay attention to these points. Web design London company has the best web designing professionals that can make your website who can create that ‘wow’ factor on your website.

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