Website can make your business grow globally

 In the digital era having a website is must even if you are running a successful local store where you get a lot of walk-in traffic and a satisfactory profit margin. With the help of your website, your customers can reach to you at any time, your business will be available 24/7, unlike the store which you have to close after a certain period of time. If you are not having your website and do take your business online, you are basically limiting yourself and your business from growing more than your imagination. Having a well-designed website will expand your reach worldwide and you can gain maximum profits and drive great return on investment. Local stores will constrain you to the particular locations while a website will you to do business across the globe.

Let’s have a look at the five steps that will help you to expand your reach globally

 
Build a great website

Make sure you hire the best website design company so that you get a well-designed, user-friendly website that the visitors of your site would love to use. The design of your website should be responsive so that it can fit all screen size and users can get the seamless experiences whether they are accessing the site from desktop, laptop or from their smartphones.

After your website is ready, you need to have great hosting services so that your website is always uptime and load quickly to provide a great shopping experience to the users.

Develop a marketing strategy

Once your website is live on the Internet you need to develop an effective marketing strategy to reach your potential customers. Try different marketing tactics like SEO, Paid ads, social media ads, etc. to get organic as well as paid traffic at your site. Take the help of marketing experts and develop a great plan to advertise and promote your business.

Keep in mind the niche

Keep your marketing efforts focused towards the niche market as it will drive more traffic which is likely to purchase from your online store. More the interested customers you will attract at your site more will be the conversions and higher will be the ROI.

Have a blog page on your website

Providing content related to your business will definitely increase your brand awareness. If you are selling clothes and accessories at your online store then it's a great idea to have a blog that contains articles about the latest fashion trends, style trends or anything which is useful for your users and they will be glad to know about. You can also share links to your post on social media, this will increase the traffic at your site and also you will get shares and links from other sites, this will increase the credibility of your site.

Deliver excellent customer service

To make business successful online you need to make sure that you provide excellent customer service. Your business should handle the complaints and worries of customers effectively so that your customers can build a trust on your business and would like to come back at your site. Web design Cardiff company will help you to create a compelling web design that will attract more and more customers at your site and provide the best user experience.

Avoid These Web Design Mistakes to Assure Business Growth

With the abundance of tools available in a DIY format that anyone can use to build a website, it has brought a layman closer to the web design. However, many of these tools do not allow the customization to build a website as per your business that will attract users to your site.

Today, users have a very short attention span and they form the first impression in first few seconds by looking at your website. So, it is important to create that long lasting impression in few seconds. And the key to having your audience coming back to your site is to keep the design of your site simple, clean and intuitive. Therefore, consider hiring a professional web designer from the best web design company that will have right expertise for creating a website that will make your target audience come back.

Here are certain things that you should not do in your web design that will assure your business growth -

    Avoid Splash- There is no necessity of splash pages in your web design. It only stops your website users to find what they are looking for. If so, then they will definitely move to the another website that is better designed than yours. In the modern web design there is no need of splash or landing pages, instead, a standard homepage is preferred where you can convey your message with an unobtrusive pop-up. The key is you have to the point fast and so your customers will be.

    Inconsistency will be destructive - inconsistency can kill the look of your website. For instance, inconsistent color combination, Typographical inconsistency, such different fonts, sizes all add clutter to the website and deteriorate the look of your website. Also, your website design should be consistent with your brand message so that people can relate the branding your company with the design of your website.

    Complex Navigation - Say a big no to complex web design. The design of your website should be simple and clear enough that it directs the user where they want to go in seconds. With the shorter attention span of customers, scrolling through scores of pages are surefire put-offs. Consider having a horizontal menu bar, keeping the drop downs simple to a single level.

    Not Directing the logo to the homepage- Most users directly click on the logo to go on the homepage. So make sure that your logo directs to the home page. You can simply do this by placing the <img> tag in between the anchor(<a>) tag.

    Avoid using fake images - Using fake stock images to attract users to your business will fall flat in the long run. Instead, go for the real data representations that depict your business. Make use of original images that showcase your brand products. Fake images may increase your site traffic initially but when people come to know about that, it will affect your brand’s reputation.

    Using interstitial web pages - Using Interstitial web pages in between real content will harm you seo as well annoy users. An interstitial destroys the complete user experience and must be avoided entirely.  

Make sure you pay attention to these points. Web design London company has the best web designing professionals that can make your website who can create that ‘wow’ factor on your website.

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